A diamond ring is more than just a piece of jewelry—it’s a symbol of love, commitment, and elegance. As one of the hardest natural substances on Earth, a diamond is highly durable. However, over time, dirt, grease, and cosmetic residue can accumulate on the diamond's surface, diminishing its shine. Whether it’s an engagement ring, a wedding band, or another cherished piece, regular cleaning is essential to maintain its brilliance.

There’s nothing quite like the brilliance of a diamond—it sparkles, it mesmerizes, it turns heads. But what if that dazzling stone isn’t the real thing? With loose diamonds, mounted diamonds, and high-end jewelry flooding the market, it’s easier than ever to second-guess whether that engagement ring or heirloom piece is authentic. And here’s the kicker—diamond fraud is a billion-dollar industry, tricking even seasoned buyers into purchasing misrepresented stones.

If you want to get serious about diamonds (and size is really not everything!), listen to what our co-founder Danilo Giannoni has to say about these gems – backed by his 30 over years in the high jewellery business.